Our society's over-reliance on cheap animal protein, and the subsequent boom in intensive or battery farming, has been at the heart of nearly every food scare during the past 20 years. This has led to the rise of the farmers' market movement and a boom in the sale of organic and free-range meat. Even fast food is getting a makeover. If they haven't appeared already, guilt-free burger joints and sustainable chippies are coming to a high street near you. While most ethically concerned people choose to spend more money on meat or fish, and to eat less of it, few have given it up. Only a steady 4% of the population has been vegetarian for the past 10 years.
There's probably a cut-and-paste section in the Guardian's Styleguide where you can recycle this article into a new one using three others from the past two weeks in ten minutes. What makes this story stand out, though, and therefore be link-worthy is that it starts off with two very funny anecdotes that I shall be repeating as soon as possible in the nearest bar (I realise they are probably quite old and I may be that last person to hear them, but they made me laugh):
A famous London restaurateur once boasted that he loved taking calls from vegetarians. "Do you have anything for us?" they would ask. "Yes," would be his reply. "Contempt."
[...]A vegetarian asked a cookery writer [on a radio show] how she could liven up her lentils. "Add bacon," came the answer.