Finally, an admission that using pot isn't necessarily calamitous. It's possible we're seeing this about-face only because previous scare-tactic ads were recently proved to increase drug use.
I know what they mean. Not the drugs thing, but there have been a few recent road safety ads that were entertaining for quite the wrong reasons. There's that that looks like it's done on a camera-phone where Wham! some kid just gets taken out by passing traffic, it's like the "Bus Hit" from Final Destination or something. Then there was the speeding in urban areas (or possible drunk driving, I'm not entirely sure) one where the car comes off the road, flys over a fence and Boom! some random kid, who was just standing in the garden, splashed all over the grass.
I'm sure my enjoyment of those two are some kind of damning indictment of me or my taste or the deading effect of watching too many violent images on TV, but, damn, they do give you a jolt. Of course it would be a tragedy if it happen to any child in real life, but then so would any violence you see on TV.