To be honest McGuinness doesn't help himself with lines like:
[I]t is about the future of a new generation of artists who aspire to be the next U2
You know what he means, but, seeing as U2 seem to have milked all of being U2 dry and settled into near-self-parody and virtual irrelevance, this isn't quite the prospect it once was.
Anyway, NRRF goes through all that and has the best lines. Including:
Paul McGuinness, manager of Dutch property company U2
Still, someone from the U2 organisation flattering a right-wing President and telling him that his flawed ideas are, actually, signs of genius. That's something you don't see every day.