Bombers wreak havoc in Madrid, Americans Rush to Compare it to 9/11

Boing Boing is a blog that I like a lot, but for some reason this got my goat:

As it was here in New York, in Spain everything will now be spoken of in terms of "before March 11," and after.

What's happened is shocking and terrible. Overblown statements like the above somehow manage to achieve the opposite of their intent, though, and belittle what's going on by appearing to resort to pat human responses.
Could just be me, though.